Amazon Leverages Robotics and AI to Streamline Holiday Operations
Amazon maintains its seasonal hiring at 250,000 workers for the 2025 holiday season, mirroring its workforce strategy from the past two years. The company's blend of human labor and automation underscores its ability to handle peak demand efficiently. While broader U.S. seasonal hiring is projected to hit a 16-year low, Amazon's investment in technology sets it apart.
The deployment of one million warehouse robots and the DeepFleet AI system has driven a 10% efficiency boost. Direct shipping lanes and optimized packaging further accelerate order processing. Same-day and next-day deliveries have surged by 30%, even as competitors like FedEx and UPS implement peak-season surcharges.